MONTREAL, April 04, 2019 (GLOBE NEWSWIRE) — Salesfloor, the award-winning mobile application designed for store associates, today announces a first-of-its-kind social shopping feature called “SocialShop”. SocialShop provides associates with a way to share shoppable Instagram posts with their customers via their SocialShop feed, which makes it possible for customers to click and buy online and giving Associates credit for the sale.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/539a106f-1421-43a4-a90f-9c8056f3955f.
Associates using Salesfloor can easily add shoppable products, photos or marketing assets on their Instagram feed for customers to purchase. When the new feature is enabled, a SocialShop page is automatically created that showcases all of the associate’s Instagram posts on one page. Associates add their personal SocialShop link to their Instagram bio so that customers can shop recent posts.
“30% of online shoppers say they are likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter and Snapchat,” says Oscar Sachs, CEO and co-founder of Salesfloor. “Our clients realize that this represents a huge opportunity to leverage their associates’ connections and convert social media networks into a sales platform. This is an exciting new feature that was inspired from our partnership with our Clients.”
Stylists from Neiman Marcus are one of the first retailers to launch Salesfloor’s SocialShop and are already reaping the benefits of social shopping on Instagram. A number of other Salesfloor clients are preparing to launch later this month. SocialShop is currently available for Instagram, and Salesfloor plans to expand the feature to other social networks later this year.
Watch the video to see a SocialShop demo. For more information or to request a demo, visit www.salesfloor.net.
Salesfloor is a mobile platform designed for store associates to personalize customer experiences. Salesfloor provides store associates with clienteling tools to engage customers, including innovative features that allow online customers to shop live with store associates via online storefronts, live shopping apps and associate marketing tools. An award-winning platform, with over 25,000 associates from leading retailers in Apparel, Beauty, Jewelry and Baby/Toys, Salesfloor is redefining the role of today’s associate to drive results and differentiate the customer experience. For more information, visit https://salesfloor.net/ and follow Salesfloor on LinkedIn and Facebook.
Julia Lo Basso
Director of Marketing Services